Rolls-Royce - Digital brand development

A framework for success

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Working for over 7 years with Rolls-Royce was a real highlight of my creative career. The journey from the original pitch win (we beat a shortlist of 12 other agencies), through to the development of the digital guidelines and three evolutions of extensive site builds was most rewarding.

Working closely with the emerging digital team of such a highly respected multinational was an exciting challenge. To be able to help them harness the power of the web, evolve and standardise their digital brand footprint over many years was fantastic. 

I am very proud of what we managed to achieve. 

Trusted to deliver excellence 

All the creative and technical work that was produced had to deliver and fulfil this brand promise that defines Rolls-Royce. Trusted to deliver excellence.

The journey from the original pitch win (we beat a shortlist of 12 other agencies), through to the development of the digital guidelines and three evolutions of extensive site builds was most rewarding.

Christian Hoper Creative Director

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