A slow burn. A spark that’s been waiting a few decades to properly catch fire.

It’s the continuation of GB (Groovy Britons), a project first imagined in the mid-90s. Back when British culture was loud, curious, contradictory and unapologetically confident. The original idea never fully landed. Life happened. The moment moved on. But the feeling never went away.

Now it’s back. Older, wiser, and sharper.

Groovy.co.uk aims to be a visually driven, modernist view of Britain. Not the postcard version. Not the gloomy headlines either. But the good stuff. The energy. The oddness. The creativity. The details that quietly make Britain one of the most influential cultural forces in the world.

This is about design, music, people, places, attitudes and ideas. The things that make Britain cool, often without trying too hard. A lens on everyday brilliance and overlooked icons. From subcultures to street corners. From past movements to future signals.

It’s not nostalgia.
It’s not trend-chasing.
It’s perspective.

Groovy.co.uk looks back to reframe the future. To take what worked, what inspired, what connected people, and reinterpret it through a clean, contemporary visual language. Modernist in approach. Human at heart.

Right now, it’s still becoming. A concept evolving into something tangible. But the intention is clear.

A brighter Britain.
A groovier outlook.
And a platform that celebrates culture with curiosity, care and confidence.

Watch this space.
It’s about to get interesting.