Every few months the design world finds something new to worry about. A tool appears and suddenly it is meant to replace designers overnight.

This time it is Google Stitch.

And to be fair it is impressive.

You can take a prompt, a rough sketch or even a loose idea and turn it into a working interface in seconds. If you have ever sat staring at a blank artboard not knowing where to start, that is genuinely useful.

But from where I stand as a website designer, Google has not killed Figma. It has just sped up the very beginning of the process.

What Stitch actually does well

Stitch is very good at getting ideas out of your head and onto a screen quickly.

You can describe a dashboard, a landing page or an app and get something usable back almost instantly. You can even upload rough sketches and see them turned into digital layouts. That level of speed is hard to ignore.

For early concepts, mood setting and quick experimentation, it is a strong tool.

That is really where it shines. Exploration.

Why Figma still matters

Speed helps. Precision matters more.

In real client work, close enough is rarely good enough. A website or product needs more than a decent looking layout. It needs structure, hierarchy, consistency, accessibility, responsiveness and a system that can grow with it.

That is where Figma still comes into its own.

It is not just somewhere to draw screens. It is where ideas are refined, where teams work together, where systems are built and where details are properly resolved. There is a big difference between generating something and getting it ready for the real world.

Clients are not paying for pretty screens. They are paying for clarity, trust and results. They want something that feels considered and aligned to their brand. AI can help you get started, but it does not replace the thinking behind it.

The smarter way to work

This is not Stitch versus Figma. It is Stitch with Figma.

A more realistic workflow looks like this

Use Stitch to explore ideas quickly
Test multiple directions in minutes
Find something with potential
Bring it into Figma and refine it properly

That is where it becomes powerful.

Instead of spending hours building rough first drafts, you move faster into the part that actually matters. Improving the experience, tightening the message and making the design feel like it belongs to the business.

My take

I do not see tools like Stitch as a threat. I see them as a filter.

If your value is just putting basic layouts together, then yes there will be pressure. But if you bring strategy, UX thinking and a proper understanding of brand and performance, then tools like this simply help you move faster.

That is the real shift.

AI is getting very good at first drafts. But strong design still comes down to judgement, experience and knowing what a business actually needs.

Final thoughts

Google Stitch has not killed Figma.

It has just removed some of the slower work at the start of the process. And that is no bad thing.

For designers who know how to think and refine, this is an upgrade. An enabler… not the end.